Mixed results

By Sandra Macleod - CEO, Echo Research

Just back from Dubai hosting a full day workshop on research and evaluation.
Attendees had been promised another topic by the organisers but ended knowing more about the value and role of evidence in guiding senior management on the journey of reputation management than they had expected. When reputation, trust or confidence is based on performance less expectations (C=E-P), I knew that no matter how good the day was for them, their own expectations were elsewhere.