Sarko's Bad Day

Some of you might have seen this story earlier today. Someone - or some group - effectively used the power - and global brand - of Google to affect the reputation of France's embattled President. What do you think? Is Google-bombing a passing fad, or will we see search engine redirects becoming more prevalent?
http://www.tdg.ch/actu/monde/sarkozy-victime-mauvais-plaisantins-google-2010-09-06